The Client
Our client, NeoPollard Interactive (NPi), powers some of the most successful iLottery programs in North America, offering cutting-edge technology, managed services, and top-performing game content. As leaders in iLottery innovation, they wanted a LinkedIn presence that reflected their forward-thinking approach and supported their goals for growth and brand visibility.
The Challenge
In 2021, NPi set out to make LinkedIn a key part of their digital strategy to amplify their brand, highlight their expertise, and build an online community. They needed to reach new followers, showcase their leadership in the industry, and reinforce their values and company culture—all within the space of LinkedIn’s professional platform.
Our Goals
Boost NPi’s follower base by 25%
Reach target audiences effectively
Position NPi as a leading voice in iLottery
Build brand awareness and thought leadership
Show the team’s core values and company culture
Our Approach
Research and Audit
To kick off the campaign, we conducted an in-depth audit of NPi’s social media presence and analyzed how competitors and industry partners used LinkedIn. This insight informed our roadmap and gave us a clear vision for building NPi’s online authority.
Strategy and Execution
Next, we created a detailed LinkedIn content calendar to plan posts around company news, industry trends, and product updates. Content was crafted to engage the audience while showcasing NPi’s innovative edge and collaborative culture. By partnering with departments across NPi, we ensured a steady flow of fresh, relevant content that highlighted what made NPi unique.
The Results
In the span of one year, NPi saw impressive growth across all LinkedIn metrics:
82,704 impressions
5,335 engagements
2,930 clicks, 2,157 reactions, 115 comments, 133 shares
441 new followers, surpassing our goal with a remarkable 67% increase
Client Feedback
Our work together has transformed NPi’s social media presence. As NPi’s Senior Director of Marketing shared:
“Since partnering with JLV, our follower base has grown by over 67%. Post frequency increased by more than 88%, which has driven engagement metrics across impressions, clicks, reactions, and shares. JLV’s strategy has been instrumental in elevating NPi’s LinkedIn presence and brand.”
This case study shows how a tailored LinkedIn strategy can go beyond just increasing followers—it’s about fostering a community and positioning NPi as a true industry leader.
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