The Client
Our client, Weidmuller USA, is headquartered in Richmond and has long been an industry leader in smart industrial connectivity and automation. As part of the renowned Weidmüller Group, headquartered in Germany, Weidmuller USA brings a legacy of technical excellence to over 80 countries. When their new Marketing Director approached us, the goal was clear: to capture a greater share of the U.S. market by building brand awareness in specialized trade publications.
The Challenge
While Weidmuller USA had an impressive global presence, the U.S. market offered untapped opportunities, especially in trade media within industries like automation, energy, and packaging. The company had not yet engaged this sector, and they needed a partner to get their expertise in front of industry audiences. We took on the challenge of building their U.S. brand visibility through strategic media placements to reach highly targeted verticals.
Our Approach
Crafting Tailored Media Pitches
Our team started with a deep dive into Weidmuller USA’s unique offerings and industry strengths. We crafted custom pitches designed to resonate with trade editors, highlighting thought leadership insights from Weidmuller executives and their innovative solutions in engineering and connectivity.
Expanding the Brand’s Reach
We set ambitious goals for the remaining eight months of the calendar year: to land at least 50 media placements, and we worked diligently to exceed that target. Our tailored approach achieved 102 media placements across 10 industries—not only securing coverage but also generating valuable interest from potential customers and distributors.
Boosting Local Presence
Beyond trade media, we aimed to capture local attention in Virginia to highlight Weidmuller USA’s regional impact and industry leadership. Through strategic placements, we succeeded in getting 5 key stories published in state media outlets, raising awareness close to home.
The Results
The campaign surpassed expectations, with significant metrics:
102 media placements across multiple industries, strengthening Weidmuller USA’s U.S. market foothold.
43% increase in web users and 41% increase in web sessions, signaling strong brand engagement.
46% increase in sales views, translating directly to increased interest from potential clients.
This strategic media campaign not only elevated Weidmuller USA’s visibility in the U.S. market but also supported tangible business growth during a challenging year.
Client Feedback
According to Weidmuller USA’s Marketing Director:
“Our partnership with JLV Communications has catapulted our brand presence in the USA, largely through earned media relations. Our executives have noticed the attention, and this program has driven new interest from customers and distributors, ultimately increasing product sales.”
This case study shows how targeted media relations can create buzz, boost engagement, and directly contribute to sales growth in competitive B2B markets.
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